Disinfectant Wipes Market: Key Segments
The global market for disinfectant wipes has been segmented on the basis of product type, category, product category, pack size, scented type, end use, distribution channel, and region. In terms of product type, the disinfectant wipes market has been divided into personal care wipes, household or homecare wipes, and other wipes, which include medical wipes, pet wipes, etc. Personal care wipes are further categorized into baby care wipes, feminine wipes, period care wipes, face care wipes, hand disinfectant wipes, and other regular wipes. Hand disinfectant wipes are largely preferred for their effectiveness in destroying viruses, bacteria, and fungi in 10 minutes or less of use. Modern consumers have become more aware about hand sanitization, and are willing to pay for convenient and advanced disinfectant solutions for personal hygiene.
In terms of product category, the disinfectant wipes market has been categorized into alcohol-based wipes and alcohol-free wipes. Both types of wipes have their own benefits in different circumstances. The alcohol-based wipes segment accounted for a prominent value share in 2019. However, rising need for alcohol-free disinfectant wipes in baby care and feminine care is anticipated to drive the demand for alcohol-free wipes.
Disinfectant Wipes Market: Prominent Regions
The global market for disinfectant wipes has been divided into North America (U.S., Canada, and Rest of North America), Europe (Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg, Rest of Western Europe), Eastern Europe (Poland, Russia, Rest of Eastern Europe, and Rest of Europe), Asia Pacific (China, India, Japan, ASEAN, Australia, New Zealand, and Rest of Asia Pacific), Middle East & Africa (GCC Countries, Southern Africa, North Africa, and Rest of Middle East & Africa), and Latin America (Mexico, Brazil, Peru, Chile, and Rest of Latin America). The disinfectant wipes market in Asia Pacific exhibits significant demand followed by Europe. The Asia Pacific region is one of the fastest developing regions in the world, given the enormous pace of growth of key countries such as Japan, India, and China. Moreover, the market in Asia Pacific is anticipated to expand at the highest CAGR of 10.3% during 2020–2030. Countries in ASEAN such as Thailand, Singapore, and the Philippines are anticipated to exhibit a strong demand for disinfectant products, including wipes in the near future. Tourism in these countries exhibits significant opportunities due to evolving hygiene and cleanliness policies with the current coronavirus crisis. The high penetration rate of disinfectant products in commercial establishments such as hotels, restaurants, and airlines is expected to boost the market in Europe during the forecast period.
